Subscription biller Zuora soars 43% following IPO

Subscription biller Zuora was well-received by stock market investors on Thursday, following its public debut. After pricing its IPO at $14, the company closed at $20, valuing the company around $2 billion.

It was also much higher than expected. The company said in its filings that it planned to price its shares between $9 and $11, before it raised that range to $11 to $13.

Founder and CEO Tien Tzuo told TechCrunch that he believes “a bet on us is really a bet on an entire shift to a new business model, to a subscription economy.” He is optimistic that subscriptions are the “business model of the future.”

Zuora sees itself as an early pioneer in a growing category. The company believes that more businesses will shift their business models to subscriptions, across sectors like media and entertainment, transportation, publishing, industrial goods and retail.

It helps its 950 customers manage subscriptions, including billing and revenue recognition. Zuora touts that it has 15 of the Fortune 100 businesses as clients.

Zuora’s revenue for its fiscal 2018 year was $167.9 million. This was up from $113 million in 2017 and $92.2 million the year before. Losses remained constant in this timeframe, from $48.2 million in 2016 to $47.2 million in 2018.

“We have a history of net losses, anticipate increasing our operating expenses in the future, and may not achieve or sustain profitability,” warned the requisite risk factors section of the filing.

It also acknowledged a competitive landscape. Oracle and SAP are amongst the companies offering software in the ERP (enterprise resource planning) category. It also competes with other startups like Chargebee.

The largest shareholders are Benchmark, which owned 11.1% prior to the IPO . Founder and CEO Tien Tzuo owned 10.2%. Others with a significant stake included Wellington Management, Shasta Ventures, Tenaya Capital and Redpoint.

The San Mateo, California-based company previously raised over $240 million, dating back to 2007.

Zuora listed on the New York Stock Exchange, under the ticker “ZUO.” Goldman Sachs and Morgan Stanley worked as lead underwriters on the deal. Fenwick & West and Wilson Sonsini served as counsel.

After a slow start to the year for tech IPOs, there has been a flurry of activity in recent weeks. Dropbox and Spotify were amongst the recent public debuts. We also have DocuSign, Pivotal and Smartsheet on the horizon.

Bubblz lets you collaborate on painful processes

Meet Bubblz, a French startup that wants to optimize all the boring processes that slow you down. If you’re trying to hire someone, if you need to collect information from many people, if you regularly put together marketing campaigns, you can use Bubblz to automate all the steps and collaborate with your coworkers.

Many people use Trello or another kanban-based tool to manage potential new hires and all sorts of processes that require multiple steps. Bubblz uses the same metaphor but with a few extra tricks.

Setting up a process is going to take some thinking and a bit of time. But the idea is that you’ll save a lot of time once you have created a process in Bubblz.

Each step is represented as a column. You can then configure some actions based on each step. For instance, if you’re trying to hire someone, your first step could be an online form to collect information and upload files.

After that, you can review each application and configure multiple buttons. If you click yes, it can move the application to the next column. If you click no, it can send a rejection email and archive the application.

If you decide to hire someone, you can track that the person has signed their contract or automatically send an email to the IT department to make them aware of the new hire. You can define a short todo list for each step.

This is just an example but you can use Bubblz for other painful processes. You can create a new process from scratch or import one from the process library. I don’t think it makes sense to use Bubblz for everything, but it’s the kind of services that can make sense for some very specific issues and departments.

Bubblz uses a software-as-a-service approach. You can create a basic account for free, and the company also offers paid monthly plans for advanced features.