GoPro launches Trade-Up program to swap old cameras for discounts

GoPro is willing to take that old digital camera stuffed in your junk drawer even if it’s a GoPro. Through a program called Trade-Up, the camera company will discount the GoPro H6 Black $50 and Fusion $100 when buyers trade in any digital camera. The company tried this last year for 60 days, but as of right now, GoPro is saying this offer does not expire.

This offer works with any digital camera including old GoPros. It clearly addresses something we noticed years ago — there’s often little reason to buy a new GoPro because their past products were so good.

GoPro tried this in 2017 for 60 days and says 12,000 customers took advantage of the program.

The service is reminiscent of what wireless carries do to encourage smartphone owners to buy new phones. It’s a clever solution though other options could net more money. Users could sell their camera on ebay or use other trade-in programs. Best Buy lets buyers trade in old cameras, too, and currently gives $60 for a GoPro Hero3+ Black and $55 for a HD Hero 960.

GoPro is in a tough position and this is clearly a plan to spur sales. The company’s stock is trading around an all-time low after a brief upswing following a report that Chinese electronic maker Xiaomi was considering buying the company. The company also recently started licensing its camera technology and trimmed its product line while introducing a new, $200 camera.


Amazon taps Best Buy to begin selling its smart TVs with Alexa

Amazon is looking to sell its Fire TV Edition smart televisions in a big box store, but thankfully it’s not Whole Foods. Instead, Amazon will be tapping a retailer whose life it has made incredibly difficult over the years, Best Buy, to begin selling smart televisions with its Fire TV capabilities baked in.

The displays from Toshiba and Best Buy’s own Insignia brand will come in 4K and HD varieties, with Best Buy exclusively partnering with Amazon to sell more than 10 models of TVs starting this summer.

“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” Amazon CEO Jeff Bezos said in a statement.

There are a host of smart TVs already being sold at Best Buy stores, Amazon’s Fire TV products do pretty much everything that those do, but the direct integration of Alexa, which can be used with the included remote control, is definitely a major selling point.

Buying a TV remains one of the few technology purchases where an in-store visit feels pretty essential. Reviews are only so helpful and as resolutions climb, viewers need to see 4K televisions in real life to see if it’s something they need. Even as the prices have come down on the large screens, Best Buy has continued to devote a sizable section of their store space to TV gallery-viewing.

Though Amazon’s growth has been well-documented in the last several years, Best Buy has also had a surprising amount of success on Wall Street, with the company more than doubling its share price in the past two years.